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Improve HS Holdings Co., Ltd. (8699)
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This website is operated by Nanahoshi Management Ltd. (hereinafter referred to as "we" or "our company").
This site is a campaign website aimed at the shareholders of HS Holdings Co., Ltd. (hereinafter referred to as "HS").
Recent Engagements
On 21 May 2025, a letter was dispatched to the Nishimura & Asahi, a law firm.
Contents: Subject: Our Response to the Letter Dated 19 May 2025
On 19 May 2025, a letter was dispatched to the Nishimura & Asahi, a law firm.
Contents: Subject: Our Position Regarding the Lawyer's Statements Made During the Visit to HS Holdings Co., Ltd.
On 15 April 2025, we sent a letter to the President of HS.
Contents: Follow-up on our meeting and proposals regarding measures to enhance shareholders' value.
Contents of This Website
Significantly Low Share Price Valuation and Capital Distortion
Examination of Factors Behind the Discounted Share Price Valuation
Opaque Related Party Transactions
- A loan of 2 billion yen to another fund managed by the largest shareholders' fund manager, with an interest rate of less than 2%
- A preferred equity investment of 500 million yen in an insolvent company where the funding party of the largest shareholders' fund serves as President
- A total acquisition of 16.5 billion yen in shares from the representative director of the fund manager and another fund managed by the same manager
Necessity to Formulate a Medium-Term Management Plan from the Perspective of Cost of Capital
Need to Reconsider the Corporate Purpose and Listing Status
Issues and Solutions for HS from Our Perspective
(Note) Unless otherwise specified on this website, share prices and market capitalisation figures are based on the closing prices as of 28 April 2025, and financial data is as of the end of December 2024.
Overall Structure of Related Party Transactions
(Funded by Mr. Junichi Hattori)
Significantly Low Share Price Valuation and Capital Distortion
As shown in Annexe 1, the Price-to-Book Ratio (PBR), calculated by dividing the share price by book value per share (BVPS), stands at 0.35x, which indicates a significantly undervalued level.
Khan Bank, where HS holds 49.77% of voting rights, is a listed bank in the Mongolian market.
Meanwhile, HS’s market capitalisation (JPY 38.7 billion) is lower than the market value of its shareholding in Khan Bank (JPY 41.1 billion).
This situation, where the value of owned assets exceeds the company’s market capitalisation, is referred to as capital distortion.
As shown in Annexe 2, Khan Bank accounts for approximately 90% of HS’s operating profit.
Although HS has declared that its medium-term management target is to "stably maintain a consolidated ROE of over 10%", Khan Bank itself continues to maintain a high level of ROE that exceeds this target.
Therefore, it is expected that HS either reinvest profits derived from Khan Bank into businesses with even higher returns or distribute them to shareholders.
Annexe 1: Significantly Low Share Price Valuation and Capital Distortion
PBR is assessed at 0.35x, reflecting a situation where HS’s market capitalisation is smaller than the market value of its shareholding in Khan Bank.
(Note: The market value of Khan Bank shares is based on data from the Mongolian Stock Exchange. The exchange rate used is 1 JPY = 24.8 MNT.)
Annexe 2: Overview of Khan Bank
Khan Bank accounts for approximately 90% of HS’s operating profit, maintaining a high ROE.
% of Khan Bank to HS’s Consolidated Ordinary Profit
(Note: Our estimate. The exchange rates used are the average during the period disclosed in HS’s financial results briefing materials: 1 JPY = 22.54 MNT, 1 RUB = 1.68 JPY.)
Analysis of Factors Behind the Discounted Share Price Valuation
As shown in Annexe 3, one method of evaluating share prices based on the relationship between Return on Equity (ROE) and shareholders' cost of capital is the concept of the equity spread.
There are various forms of the equity spread concept; however, in Annexe 3, it is based on the assumption that “profits generated at a certain level of capital efficiency (hereinafter referred to as 'actual ROE') are reinvested into businesses achieving the same level of return.”
Therefore, if the profits are reinvested into businesses expected to achieve higher returns than the actual ROE, the Price-to-Book Ratio (PBR) will exceed 1.0x.
As shown in Annexe 4, HS Holdings Co., Ltd.’s ROE has been maintained at over 10%, which is the medium- to long-term management target, and is not considered a low level in general terms.
If we assume that HS’s shareholders' cost of capital is 10%, the PBR should normally be above 1.0x.
However, the stock market currently values HS at a PBR of 0.35x, significantly below 1.0x.
This suggests that the market expects HS to undertake investments in the future that yield returns lower than the actual ROE, leading to a decline in future ROE and, consequently, justifying a PBR below 1.0x.
Furthermore, HS holds treasury shares equivalent to 27% of its total issued shares.
Under such circumstances, if HS were to use these treasury shares as consideration for acquisitions while the share price remains undervalued, it would result in significant dilution and adversely affect the share price.
Therefore, it is desirable to promptly cancel the treasury shares.
Annexe 3: Concept of the Equity Spread
If the ROE and the Cost of Equity are at the same level, the PBR will be evaluated at 1.0x.
Equity Spread Formula
Image of PBR Being 1.0x or Higher
Assuming Cost of Equity at 10%] --> B(Investment Yielding Returns
Above Cost of Equity) A --> C(Returns to Shareholders) B --> D[Expected Return
e.g., 12%] C --> E[Cost of Equity
10%]
Annexe 4: HS Holdings’ ROE Status and the Market Valuation Below 1.0x PBR
Even if the current ROE is high, if the market expects the future ROE to decline, the PBR will fall below 1.0x.
HS Holdings' ROE Status
Image of Factors Leading to PBR Below 1.0x
Assuming Cost of Equity 10%] --> B(Investment Yielding Returns
Below Cost of Equity) B --> D[Expected Return
e.g., 2%] D --> E[Future ROE Decline
Below Cost of Equity]
A loan of 2 billion yen to another fund managed by the largest shareholder's fund manager at an interest rate of less than 2%, and a preferred equity investment of 500 million yen in a company managed by an individual who provides funding to the largest shareholder.
As shown in Annexe 5, in the fiscal year ending March 2024, HS Holdings Co., Ltd. extended a loan of 2 billion yen to Sigma Investment Business Limited Partnership (hereinafter referred to as "Sigma"), managed by META Capital Co., Ltd. (hereinafter referred to as "META Capital").
The annual interest income earned from this loan was approximately 28 million yen, implying a yield of about 1.4%.
This yield is significantly below the cost of capital, raising serious concerns regarding the appropriateness of the transaction.
As shown in Annexe 6, in the fiscal year ending March 2023, HS Holdings Co., Ltd. made a preferred equity investment of 500 million yen into WAYO-EARTH Co., Ltd. (hereinafter referred to as "WAYO-EARTH"), where Mr. Junichi Hattori, a director of HS, serves as President.
However, WAYO-EARTH was already in a state of insolvency at the time, facing severe financial difficulties.
Moreover, Mr. Hattori is reported to have provided funding during the acquisition of HS’s predecessor company by META Capital (Upsilon Investment Business Limited Partnership).
On Mr. Hattori’s personal website, it is stated that “As of 2022, HS Holdings Co., Ltd. is a holding company primarily owned by Junichi Hattori, the Chairman of WAYO-EARTH Co., Ltd.”
(Although Upsilon Investment Business Limited Partnership is listed as the largest shareholder in the shareholder register.)
Given these circumstances, it is highly questionable that HS Holdings Co., Ltd. would make a substantial investment into a financially distressed company led by such an individual.
Annexe 5: Loan of 2 Billion Yen to Sigma Investment Business Limited Partnership
A loan transaction was conducted between companies linked to Mr. Saisho.
2 Billion Yen| F J -.-|President| E J -.-|Director| C %% Style settings class C hs; classDef hs fill:#7B1113,stroke:none,color:#fff; class F,E,J blue; classDef blue fill:#E5FBF8,stroke:none,color:#000;
Annexe 6: Preferred Equity Investment of 500 Million Yen in WAYO-EARTH
A preferred equity investment was conducted between companies linked to Mr. Hattori.
500 Million Yen| B A -->|Funding| D D -->|Major Shareholder| C %% Style definitions class A,B gray; class D blue; class C hs; classDef gray fill:#FFE5F1,stroke:none,color:#000; classDef blue fill:#E5FBF8,stroke:none,color:#000; classDef hs fill:#7B1113,stroke:none,color:#fff;
Acquisition of Shares Totalling 16.5 Billion Yen from the Representative Director of the Fund Manager and Other Related Funds
As shown in Annexe 7, in the fiscal year ending March 2023, HS Holdings Co., Ltd. acquired StayGold Co., Ltd. (hereinafter referred to as "StayGold") for a total of 13 billion yen from parties associated with META Capital.
However, immediately prior to the acquisition, StayGold’s net assets were approximately 1 billion yen, meaning the acquisition price was more than 13 times its net asset value.
Moreover, before the acquisition, HS had already extended a loan of 3 billion yen to StayGold.
Following the acquisition, StayGold’s business performance deteriorated, resulting in operating losses on a consolidated basis, raising serious concerns from a cost of capital perspective about the appropriateness of the transaction.
Further, Mr. Saisho acquired the remaining 51% of StayGold’s shares as an individual from a different company after HS Holdings Co., Ltd. had acquired 49%, and then sold the entire 51% stake to HS Holdings Co., Ltd. approximately one month later.
Given these circumstances, the transaction itself appears unnatural and raises significant concerns regarding its fairness.
As shown in Annexe 8, in April 2025, HS Holdings Co., Ltd. acquired Pricing Data Co., Ltd. (hereinafter referred to as "Pricing Data") for 3.5 billion yen from Phi Investment Business Limited Partnership, also managed by META Capital.
At that time, Pricing Data had net assets of approximately 400 million yen and was operating at a loss.
This acquisition took place just one month after the announcement of a business alliance between Pricing Data and StayGold on 10 March 2025.
The acquisition price was about nine times its net asset value, and the significant gap between the expected future profitability and the current performance further raises serious concerns from the perspective of capital cost about the appropriateness of this transaction.
StayGold Co., Ltd. | Pricing Data Co., Ltd. | |||
---|---|---|---|---|
Before Acquisition | After Acquisition | Before Acquisition | Projection | |
Net Assets | 975 Million Yen | - | 390 Million Yen | - |
Operating Profit | 812 Million Yen | 551 Million Yen | Operating Loss | 700–800 Million Yen |
Acquisition Price | 13 Billion Yen | - | 3.5 Billion Yen | - |
Acquisition Price to Net Asset Ratio |
Approx. 13x | - | Approx. 9x | - |
Consolidated Basis | - | Operating Loss | - | - |
Annexe 7: Acquisition of Shares in StayGold Co., Ltd. for 13 Billion Yen
HS Holdings Co., Ltd. purchased the shares of StayGold Co., Ltd., previously owned by Mr. Saisho.
13 Billion Yen| I J -.-|Shareholding| I E -.-|General Partner| G J -.-|President| E J -.-|Director| C %% Style definitions class C hs; classDef hs fill:#7B1113,stroke:none,color:#fff; class E,G,J blue; classDef blue fill:#E5FBF8,stroke:none,color:#000; class I transparent-border; classDef transparent-border fill:transparent,stroke:#000,stroke-width:2px,color:#000;
Annexe 8: Acquisition of Shares in Pricing Data Co., Ltd. for 3.5 Billion Yen
A transaction was conducted between companies linked to Mr. Saisho.
3.5 Billion Yen| K E -.-|General Partner| H J -.-|President| E J -.-|Director| C %% Style definitions class C hs; classDef hs fill:#7B1113,stroke:none,color:#fff; class E,H,J blue; classDef blue fill:#E5FBF8,stroke:none,color:#000; class K transparent-border; classDef transparent-border fill:transparent,stroke:#000,stroke-width:2px,color:#000;
Necessity to Amend the Articles of Incorporation to Include Special Provisions Regarding Related Party Transactions
A "related party transaction" refers to a transaction conducted between a company and a party with a special relationship to it.
As pointed out in Annexe 9, such transactions risk forcing the company into unnecessary dealings or distorting transaction terms unfairly.
Therefore, it is necessary to carefully verify whether a related party transaction is reasonable and whether the transaction terms, including the price, are appropriate, to ensure that the company's interests are not impaired.
This is crucial for maintaining sound corporate management.
While in principle, all management decisions should be validated from the perspective of cost of capital, at HS Holdings Co., Ltd., repeated instances of opaque related party transactions have been observed.
Thus, it is essential to enhance transparency over such transactions by establishing a framework to prevent abuse.
Specifically, it is important to explicitly stipulate in the Articles of Incorporation the need to ensure transparency in related party transactions and to make monitoring by shareholders possible.
Annexe 9: Explanation of Concerns Regarding Related Party Transactions
Tokyo Stock Exchange does not tolerate undisciplined related party transactions.
Transactions with related parties—counterparties having a special relationship with the applying company’s corporate group—pose concerns such as the company being forced into unnecessary transactions or having the transaction terms distorted unfairly.
(Source: TSE "Guidebook for New Listings 2024 (Standard Market Edition)", from page 53 onwards. Bold and underline added by us.)
(omitted)
Even if the transaction terms are deemed reasonable compared to those with third parties, if the existence of the transaction itself lacks rationality (such as a lack of business necessity), it is considered to constitute improper provision of benefits.
(omitted)
Transactions involving management (e.g., cases where management themselves conducted the sales, initiated projects, or exceptionally authorised them) are generally difficult to constrain internally and therefore pose risks of misconduct. Accordingly, it is necessary to establish an appropriate organisational structure ensuring that internal controls work properly and to verify that actual transactions are not inappropriate.
Necessity to Formulate a Medium-Term Management Plan Considering Cost of Capital
As shown in Annexe 10, the formulation of a medium-term management plan is regarded as important under the Corporate Governance Code.
Despite this, HS Holdings Co., Ltd. has not disclosed any medium-term management plan to date, and thus, prompt formulation of such a plan is expected.
Even if HS formulates a medium-term management plan going forward, as shown in Annexe 11, there tends to be a gap between the "key performance indicators that investors emphasise" and the "indicators companies set in their medium-term plans."
Investors place greater emphasis on cost of capital and capital efficiency.
Therefore, this perspective must be taken into account.
However, given that no medium-term management plan has been formulated at present, and even the level of HS’s recognised cost of equity has not been disclosed, it is presumed that no proper examination of this gap has yet been conducted by the company.
Furthermore, since January 2024, the Tokyo Stock Exchange has been publishing a list of companies that have taken action to "incorporate awareness of cost of capital and share price into management practices."
While many companies have already responded, HS Holdings Co., Ltd. has yet to implement any such measures.
Annexe 10: Positioning of the Medium-Term Management Plan
The medium-term management plan is regarded not merely as a plan, but as a form of commitment to shareholders.
(Principle 4-1. Responsibilities of the Board (1), Supplementary Principle 4-1②)
The Board of Directors and senior management should recognise that the medium-term management plan constitutes a commitment to shareholders and should make the utmost efforts to achieve it.
(Source: Tokyo Stock Exchange "Corporate Governance Code")
If the targets of the medium-term plan are not achieved, they should thoroughly analyse the causes and the actions taken in response, provide explanations to shareholders, and reflect the findings in future plans.
Annexe 11: Gap Between Management Indicators Emphasised by Investors and Those Set by Companies
Investors place greater emphasis on indicators such as cost of capital and ROIC compared to companies.
Necessity to Reconsider the Corporate Purpose and Listing Status
The responsibility of the directors of a company is to reward the shareholders—who have the right to elect them—through capital gains and dividends.
We expect the directors of HS Holdings Co., Ltd. to approach management from the perspective of enhancing shareholders' value.
Moreover, if enhancing shareholders' value is difficult under the current structure, delisting should also be considered as one option.
Delisting with the aim of securing shareholders' interests is not something to be ashamed of for directors.
If HS Holdings Co., Ltd. finds it difficult to pursue a management policy that prioritises the enhancement of shareholders' value or to consider delisting, then the company should appoint directors who are committed to enhancing shareholders' value, and the current directors should promptly resign from their positions.
Annexe 12: HS Holdings' Total Shareholder Return (TSR) After Transition to the Current Management Team
Although the share price has recently been steady, it remains negative over the entire period and has significantly underperformed relative to the benchmark index.
(Note: "Total Shareholder Return" refers to a measure that adjusts the share price for the effects of dividends. Both the dividend-inclusive TOPIX and HS’s dividends have been recalculated on a post-tax basis for comparison purposes.)
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